We have been hearing audio signatures in TV commercials for a long time now and we’ve been loving them — everything from a simple ‘ding’ from Apple to the “I’m Lovin’ It” jingle from McDonald’s. An audio signature also referred to as a sound logo or a sound trademark is…

This is a full page feature story originally published in Star of Mysore English Evening Daily on 29th October 2014. Gemini Circus in town, reads the posters around the city with a suffix, “Now with American and African Artistes.” Synonymous with circus in India, Gemini has fought every odd to…

This is a full page feature story originally published in Star of Mysore English Evening Daily on 29th November 2014. Trash and garbage are something which we see almost everywhere in cities and towns of India. Street corners are piled with trash. Public places and sidewalks are deposited with filth…

Newspapers have always been an important source of information about the latest happenings in and around the defined geographical area. Ever since the first newspaper ‘Relation’ was printed in Germany in 1605, the newspaper industry has been facing many transformations. …